- Energy Sistem, a Spanish technology giant with over two decades of experience in creating personal audio devices, launches in India
- The company enters the market in partnership with Alchemie Commerce
- Energy Sistem brings a comprehensive product portfolio of over 46 products to be available in market this month.
New Delhi, 22nd March, 2018– Energy Sistem, a Spanish technology giant with over two decades of experience in creating personal audio devices, launches in India. The Company is based in the heart of the Mediterranean with the aspirations of capturing the mindsets of Indian consumers. The company is present in over 40 countries globally and is a market leader in Music Tower Systems, Music Boxes and Headphone category, Speakers, Home theatres, Portable Audio Devices among other categories.
Energy Sistem is elated to announce today its entry in Indian market with Alchemie Commerce Private Limited as partners with comprehensive product portfolio to be available in market 20th March onwards to suit the needs of music lovers in India. The company will launch its operations with over 46 products, Music Tower Systems, Music Boxes (Bluetooth), Wired and Bluetooth Headphones.
Speaking at the launch, Ms Natalia Ovsyannikova, Country Manager, Energy Sistem commented, “It gives me great pleasure to announce the launch of Energy Sistem in India.At Energy Sistem, we aim to create quality products to make our users’ daily lives easier and allow them to enjoy their music whenever and wherever they like. Our products are aimed at customers who live every moment to the fullest. Behind the brand, there is a multicultural team of 150 people of 16 different nationalities who are able to make difficult things happen in a simple way. We are confident that Energy Sistem will create a long lasting relationship with its customers in India. While the industry is estimated to be at INR3000 Crores, we expect to reach revenue of INR 250 Crores by 2020”
Energy Sistem today is present in Europe, North Africa and Latin America, with an active presence in more than 40 countries. Behind the brand, there is a multicultural team of 150 people of 16 different nationalities who are able to make difficult things happen in a simple way.
At the core of the company’s product development philosophy are four corner stones to develop innovative products – what is called the TDPE framework, which stands for Technology, Design, People and Emotion.
Energy Sistem has partnered with Alchemie Commerce Private Limited, a fast growing Indian start-up in the consumer electronic licensing and distribution space. The product range will be available across all the major retail outlets, in India across20cities along with other E-Commerce platforms from March2018 onwards. In the next phase, the company plans venture in the next 50 towns across the country & finally reaching to a total of 100 cities by end of the year.
Mr K Sunil, Managing Director, Alchemie Commerce commented “We are excited to partner with Energy Sistem, a seasoned brand and a specialist in personal audio products in over 40 countries around the world.Globally, Energy Sistem continues to fulfil its role as a brand which provides quality products with superior design and technology by redefining portable audio solutions. Now is the perfect time to provide the same superlative experience to theIndian customers. We are confident that Energy Sistem’s powerful products will change the dynamics of the Indian market.”
Energy Sistem has top quality products with a competitive price with other international brands. This range of products is priced between Rs.1499 and Rs 24999/- respectively. The brand provides 12 months of replacement warranty.
The company will launch multiple products in the following categories:
- Headphones (Bluetooth and Wired)
- Music Box
- Party Tower System
- Tower System
With its launch, the company plans to target the new age Indian consumers who aremusic enthusiasts, technology savvy, who want to enjoy their music whenever and wherever they desire.
About Energy Sistem:
Founded in 1995, Energy Sistem Technology is a Spanish specialist and leader in personal and home audio products.Headquartered in Spain, it is one of the world’s leading manufacturers of Personal and Home Audio products, with a portfolio which spans across categories like Headphones, Speakers, Tower speakers, Portable audio devices and more. As per GFK the company is a leader in many national markets in the Headphone, Personal Speakers and Music Towers market. The company has recently ventured into the smartphones and tablets space. The company is present across 40 countries in Europe, Latin America and Africa. Behind the brand, there is a multicultural team of 150 people of 16 different nationalities who are able to make difficult things happen in a simple way.Energy Sistem products are aimed at customers who live every moment to the fullest. The company aims to create quality products to make its customers lives easier and allow them to enjoy their music whenever and wherever they like.Energy Sistem will begin its India operations in March 2018 in partnership with Alchemie Commerce Private Limited, the official and exclusive India Channel partner for Energy Sistem Technology S.A.
About Alchemie Commerce:
Alchemie Commerce is multi-brand sales and distribution organization, headquartered in Gurgaon, Haryana. The Company specializes in providing the global technology brands with turnkey access to the Indian market. The company provides services ranging from market entry to sales, and thereby empowers its partner brands to focus on their strengths, making innovative products and delivering exceptional customer experience.
Managing Director and Co-Founder, Alchemie Commerce Private Limited
Sunil co-founded Alchemie Commerce Private Limitedin 2017 along with Ujjwal Sarin and Vaibhav Kapoor and is responsible for management and growth of the company. Sunil as the Managing Director of the company, leads all facets of the business.
With over 20 years of experience, Sunil has managed leadership roles across Sales and marketing functions with leading global brands. He has a hands-on experience in sales, strategy, start-up operations and overall marketing mix management in the Telecom, Devices, and Online sector.
In his last corporate assignment, Sunil was the Vice President – Data, Devices and WAP with Aircel. Over his career he has worked in the senior management team for leading brands like MTS, Etisalat, Vodafone amongst others.
Sunil turned to Entrepreneurship in 2017. Today his group companies manage sales And distribution for brands like Infinix, Vivo, Garmin amongst others
Sunil is based out of Delhi and is an MBA in Marketing from Bharatidasan Institute of Management and studied chemical engineering at Anna University.
Director and Co-Founder, Alchemie Commerce Private Limited
Ujjwal Sarin co-founded Alchemie Commerce Private Limited in 2017 along with K Sunil and Vaibhav Kapoor. Ujjwal is responsible for management and growth of theAlchemieCommerce Private Limited. In his current role, Ujjwal’s responsibilities include P&L Management, Partnerships, Product Development Marketing, and Operations for Alchemie Commerce Private Limited.
Heading the operations,Ujjwal has played a pivotal role in managing the Partnerships, Marketing, E-Commerce Partnerships, Team Recruitment, Operations, and Finance.
Ujjwal has worked for over 11 years with leading brands like Canon, Tata Teleservices, MTS and ZTE in various roles within Sales, Marketing, Product Management and Operations.
In his last corporate assignment with ZTE he headed the Marketing and E Commerce Division for India Region and launched Nubia in India.
In 2015, Ujjwal turned to entrepreneurship and set up Think Of Technologies Private Limited. In 2016, the company emerged as the biggest distributor for Moto Accessories globally.
Ujjwal is based out of Delhi and is an MBA from Amity BusinessSchool in Marketing and Operations.